Purpose: The Keyword Mapping Blueprint is organized by top search terms and is designed to help you know what keywords you need to build content around to improve your content marketing.
Ways to Use Keywords: Facebook Post, Facebook Ad, Instagram, Pinterest, Blog Post on Website, YouTube Video, Podcast, Email in Warm-Up Marketing Campaign, Google My Business
What You Need to Do: Choose what keywords you want your website to rank for and build content based around those search terms.